It might come as a shock to some but it is quite true that SEO alone cannot outperform your expectations. The misconception has overtaken the digital world with storm hence resulting in panicked businesses failing to rank their website thus getting no traffic or sales.
Nope, SEO is not to be blamed. It is clear that you have not included Pay per Click (PPC) in your online digital marketing strategy yet.
What is Pay per Click and how does it work?
Pay per Click is a form of advertising where your ads are placed on your desired marketing platform (such as Facebook, Instagram, Google etc.) against your desired budget. The good thing is that you only pay for the clicks you get.
PPC is a really effective way of advertising as it lets you address your time-sensitive campaigns and your competitors directly. Though it can be really expensive, it is important to look for a reliable and budget-friendly PPC advertisement management company that specializes in digital marketing strategy.
Two main PPC ad campaigns that you can opt for are Google Ads and Other social media ads
Google Ads PPC:
If you’ve ever searched for something on google you might have seen some ads on the top related to the keywords you typed. This is how google ads PPC work. Google displays your ads for the said keywords you choose. The more people that click on your ad, the more traffic your website gets.
PPC on Social Platforms:
While it sounds attractive to get organic traffic from google directly, social media plays a vital role to get niche specific audience. The way PPC works on different platforms such as Facebook, Instagram, and LinkedIn etc. do differ but the results are foolproof.
The Bottom Line:
SEO and PPC are both really important tools for online marketing strategy but both are inefficient if used alone. If working in conjunction, SEO and PPC are a foolproof way to get more traffic to the website. Always consult from the best website SEO companies to ensure your results are professional and not black hat.
Author Bio:
| Adrus Qasim has been working as a Business Development Manager in a well reputed digital marketing company for the last 3 years. She also has expertise in building SEO and effective social media strategies. Her experience and problem-solving skills set her apart from the rest of professionals. She has been successfully managing projects of web design, web development, and of online marketing campaigns. Being a senior project manager, she always ensures the timely delivery of the projects. She keeps the morale of all team members high in order to extract the best performance from them. She also possesses strong customer service skills that play a key role in the success of projects. |
Comments
Post a Comment